Redbox: Befuddling, Bemusing, Beyond Ridiculous


People Line Up for Redbox!

With continuous advances in technology, there have never been more options for renting a movie.  A ritual of the past, Blockbuster filed for bankruptcy.  Instead, people rent movies via video-on-demand technology from their cable or satellite providers.  Many are Netflix subscribers who either get movies delivered by mail or stream them directly from the Netflix website.  The Internet has brought a slew of other options.  Apple iTunes, Hulu, Vudu (Walmart), Amazon, and now even YouTube (Google) offer full-length movies for instant viewing.  Amidst all the high-tech solutions, a clumsy, primitive, and inexplicable alternative has emerged: Redbox, a vending machine that charges $1-$1.50 per day per disk.  Are you kidding me?  Years after Blockbuster eliminated late fees and Netflix pioneered “all-you-can-eat” movies for a fixed price, people are going to drive all around town, feed money into a vending machine, and get charged for every day until it is returned while some poor guy with a truck full of movies drives around town stuffing the vending machines, collecting the money, and changing the signage on the machine?  Preposterous!  Destined to fail!  But wait.  There are 31,800 of these machines–more every day–and people are lining up at them, literally.  Somebody JUST SHOOT ME!

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2 responses to “Redbox: Befuddling, Bemusing, Beyond Ridiculous

  1. What’s next–telephone booths?

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    • One can only guess, Lorna. I have spent the better part of my career trying to figure out consumers. How they have fallen for Redbox is a mystery to me–perhaps a statement regarding convenience and our desire to HAVE IT NOW. Back to the phone booth comment, never say never. Keep reading and sharing. I owe it to you to at least check out your blog. I will do so soon. –Dan

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